Reported by Gilad Atzmon

The BBC reported yesterday that London based newspaper The Jewish Chronicle has apologised to readers who complained after it ran an advert for the Disasters Emergency Committee's Gaza crisis appeal (DEC).

The weekly newspaper said running the advert was "meant as a purely humanitarian gesture".

When it launched the appeal, the DEC said the latest conflict had made half a million people in Gaza homeless and warned of a "humanitarian emergency".

After the advert featured in this week's Jewish Chronicle (JC), a Facebook page was set up calling on Jewish readers to boycott the title until it issued a "full apology".

It accused the newspaper of "ignoring the sensitivity of this conflict which is having a day to day impact and effect on the Jewish community here".

A message posted on the papers own Facebook page pointed out that the advert was "not an expression of the JC's view".

It added: "We have received complaints from readers angry at the decision. We apologise for the upset caused."

It said it would give space in the next issue to readers wanting to object to the advert.

One reader replied: "Maybe you should donate the money you received from this diabolical advert to a pro Israel cause too. Utterly disgraceful."

Someone should take the task and explain once and for all the clear contradiction between Jewish obsessive victimhood and the total dismissal of human suffering as conveyed by JC’s readers.